Zürcher Nachrichten - Bleems adds UFFF toys and collectibles through Kuwait partnership

Kuwaiti gifting platform Bleems has partnered with toy and collectibles retailer UFFF, making selected products available for same-day delivery through the Bleems app.

Sulaiman Alkhubaizi: The partnership opens new opportunities to bring our products to a wider audience

Bleems Website Design and Management Company, the operator of gifting platform Bleems, has announced a strategic partnership with UFFF Group for Wholesale and Retail Trading, which operates under the UFFF brand and specializes in toys, figurines and collectibles for children and adults. The agreement was signed by Sulaiman Yacoub Altarrah, Chief Executive Officer of Bleems and Sulaiman Ahmed Alkhubaizi, Chief Executive Officer of UFFF. The partnership brings together Bleems’ expertise in digital gifting and UFFF’s diverse product range to expand gifting choices in Kuwait.

The partnership makes a selection of UFFF’s toys and collectibles is now available to order through the Bleems app, with same-day delivery available across Kuwait, offering customers additional gift choices for different ages and interests.

Commenting on the agreement, Altarrah said: “We want to be more than a platform for buying gifts. We want to be the first choice for anyone looking to make someone they care about happy. Gifting is no longer limited to flowers and traditional occasions; it is also a way to celebrate people’s interests and passions, whatever their age.”

He also said: “Our partnership with UFFF supports our strategy of bringing together distinctive brands that offer genuine value to our customers. Through this collaboration, we are expanding our selection of toys and collectibles alongside flowers, confectionery and other gifts, within a seamless shopping and gifting experience.”

Alkhubaizi welcomed the partnership, highlighting the opportunity to reach more customers and make UFFF’s products available through Bleems’ gifting platform. “Toys and collectibles are not just for children; they are part of the interests and hobbies of people of all ages,” he said. “Through our partnership with Bleems, we look forward to introducing our products to a wider audience and offering an experience that combines a diverse selection with the ease of choosing and sending a gift.”

The deal forms part of Bleems’ strategy to strengthen its position in Kuwait’s gifting market by expanding its product categories and collaborating with specialist brands to meet customers’ evolving preferences and needs.

W.Odermatt--NZN